Profile: Peter Dean

Work experience

After military service in special unit producing newspapers in field conditions became Assistant Editor of export magazine in London. Moved to Haymarket Press as founder-Editor of two leading monthly magazines on film and photography.

Made a career move to industrial communications, initially in PR, for a subsidiary of the British chemical company Albright & Wilson. Company was acquired by US multinational Dow Corning. Transferred to the European headquarters in Brussels in 1971.

For the next 25 years worked in a variety of assignments in PR, Medical Marketing, and Internal and External Communications. Created internal video studio and pioneered electronic communications techniques. Created new position for self, embracing Recruitment, Education and Training, Employee Communications and Career Development, in the belief that this provided a continuous process for maximising the mutual contributions of employees and the organisation. Initiated a number of computer-based career planning processes. Initiated the first Europe-wide surveys for the company of communications effectiveness and employee satisfaction.

Until recently ran own communications consultancy but retired gracefully once I realized that being a consultant means you have less freedom than ever to do the things you really like. Now I only do projects that interest me and mostly for non-profit organisations.

Work with International Association of Business Communicators (IABC)

Member of  IABC for over 20 years. Helped to start the first IABC Chapter in Europe and founded the Belgian Chapter of IABC in 1986. In 1995 became Director of IABC's Europe/Africa Region. During this time was instrumental in creating an innovative Business Development and Marketing plan for the Region, which was approved by the Board in 1995 and became fully operational in April 1996. Later became responsible for Business Development.

Other information

For twenty years wrote regular columns in several magazines, and contributed to a wide range of specialist publications. Formed own distance learning company, Cambridge Tuition. Ran printing business with a partner. Worked as business management consultant.

Most recent experience

·       Formed networking group for Brussels-based consultants to exchange information and ideas.

·       Leader of the English-language section in the Compuserve Forum, serving the international community in Brussels.

·       Organised seminars on use of Intranets in internal communications.

·       Concept and content development for two highly successful international conferences on communications, held in Brussels.

·       Member of Advisory Board for international communications consulting, publishing and training group.


Scholar of University College, Oxford. MA in English Language and Literature. Fluent in French and able to cope with several other European languages.


Riding a small but fearsome motorbike; drinking Belgian beer; swimming; computers; collecting silver, coloured glassware, old cameras, walking sticks, paintings and furniture; and generally keeping old age at bay. My most recent new activities to this end are bookbinding- in particular restoration of old books- and experimental digital video. In both I am skilled but not expert. I recently switched to a Mac computer and currently use a Mac Mini as an a/v centre.

What I need to do...

Keep my Home Page up to date.